WMA Annual Convention & Tradeshow · Orlando, FL
SnapDragon Associates is exhibiting at WMA 2026. Stop by Booth 221 for leadership hiring, succession planning, and where the millwork market is actually moving. New this year: we are recording a live interview series on the floor all three days.
The team you will be talking to on the floor
New for 2026 · Live at Booth 221
Alongside meetings, we are recording a live interview series at the booth. Short, direct conversations with manufacturers, distributors, dealers, and operators about what is actually moving in their segment: product, market conditions, hiring, succession, whatever you are closest to.
For your company, that is your product and your point of view in front of the industry, recorded at the booth and released after the show. It is an open seat, and the schedule is being built now.
Real conversations, recorded on the floor
Who Sits Down
Manufacturers, distributors, dealers, and operators from across the show floor. If you build it, move it, or sell it, there is a seat.
What We Cover
Product and what is behind it. Market conditions in your segment. Hiring, succession, and the read you have that the rest of the industry does not.
Where It Goes
Recorded at Booth 221 during show hours and released after the show, in front of the building materials audience SnapDragon has been building since 2004.
Sign up with us, or reply to any email in the sequence, and we will walk you through the format.
Inside the Industry, Not Adjacent To It
Depth in millwork is not something a generalist firm can claim after a booth rental. It shows up in who we know, what we are hearing, and where our people sit when the industry gets together.
Cassie Fosher
Owner
President
Executive Recruiter
Women in Millwork Board
Cassie serves on the Women in Millwork Board, working alongside the people building the next generation of leadership in this industry. That seat is not a credential we hang on the wall. It is the reason our read on millwork talent is current, and it is why the conversations we have at Booth 221 start further along than most.
Market Intelligence Report
The SnapDragon Market Intelligence Report puts compensation ranges, talent movement, and hiring conditions in front of you before you open a search, not after a candidate turns down your offer.
Why SnapDragon
Founded in 2004 and focused on building materials and millwork since. Manufacturers, distributors, retailers, and the private equity firms behind them.
We walk you through our thinking on every candidate and why we believe they fit what you are building, not a stack of resumes to sort through.
Precision search over transactional hiring, with relationship architecture that extends past the hire into retention and long-term partnership.
On the Floor
Day One
September 14
Doors open. Stop by the booth or start with a reserved meeting to get ahead of the floor traffic. Interviews start recording once the floor opens.
Day Two
September 15
Full show floor hours, and the busiest day for the interview series. Reserved meeting slots get priority; walk-ups are always welcome.
Day Three
September 16
Final day on the floor. Last call for a meeting or a seat in the series before the show wraps.
Event
WMA Annual Convention & Tradeshow
Dates
September 14–16, 2026
Location
Loews Royal Pacific Resort, Orlando
Booth
221
The SnapDragon Standard
Fifteen minutes at Booth 221 to walk through what we are seeing in millwork leadership hiring across your segment. Or take the mic and put your company in front of the industry.